The purpose of this statement is to set out how we use personal information that we may obtain about you. By either registering as a user of any services provided by Dary on this website and by using the Dary web site generally you agree to this use.

Use of your Personal Information

1. When you register and use this site you will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.
   
   
2. We may use information that you provide or that is obtained by us:
   1. To register you with our web site and to administer our web site services;
   2. for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting products or services which we think will interest you from the information we have. We may keep you informed of such products and services (including special offers, discounts, offers, competitions and so on by any of the following methods:
      e-mail
      telephone
      SMS text message
      post
      or otherwise (including products and services of other companies and organisations) which we consider may be of interest to you. If you do not wish Dary to receive information of such products and services, please tick the opt-out box provided when registering on this website.
   3. To administer any prize draws or competitions you may enter.
      
      
3. We may supplement the information that you provide to us with information that we receive from third parties.
   
   Fraud Prevention
   
   
4. In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.
   
   Disclosure of Your Information
   
   
5. We may give information about you to the following, who may use it for the same purposes as set out above:
   1. to other companies in the Group;
   2. to employees and agents of the Group to administer any accounts, products and services provided to you by the Group now or in the future;
   3. agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;
   4. to other organisations for the administration of prize draws or competitions.
   5. to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
   6. if we have a duty to do so or if the law allows us to do so.

    

6. If you are purchasing a television from us, please note that the Wireless Telegraphy Act (1967) requires us to notify the TV Licensing Authority within 28 days of each transaction, giving full details of the buyer.
   
   Cookies
   
   
7. New technologies are emerging on the Internet that help us to deliver customised visitor experiences. In particular, there is a technology called "cookies" which may be used by us to provide you with, for example, customised information from our web site. A cookie is an element of data that a web site can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our web site. Depending on the type of cookie we use, cookies also allow us to make our web site more user friendly, for example, permanent cookies allow us to save your password so that you do not have to re-enter it every time you visit our web site.
   
   
8. Most web browsers automatically accept cookies. You do not have to accept cookies, and you should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie, this will give you the opportunity to decide whether to accept it. We use cookies so that we can give you a better experience when you return to our web site.

   We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
   
   Security

9. We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.
   
   
10. For further information about the steps we take to protect your information and make online shopping as secure as possible, please see information on Secure Online Shopping.
    
    General
    
    
11. You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. If you are concerned that any of the information we hold on you is incorrect please contact us (see details below).
    
    
12. Please be aware that our site may link to other web sites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked web sites.